SAMANTHA

ONTIVEROS

GRAPHIC DESIGNER

ABOUT YOUR DESIGNER

Samantha Ontiveros is a freelance graphic designer with a diverse portfolio in digital and print design. She has experience with clients from small businesses to large corporations, creating tailored visual solutions. Her work includes branding, marketing materials, and user interface design, effectively enhancing clients' visual identity. Combining creativity with design principles, ensuring projects are visually appealing and functional. By staying updated on design trends, she offers fresh perspectives and adaptability, making her an asset to any project. Her commitment to excellence and client satisfaction is consistent across all endeavors.

PLANTAHOLIC

Implementation

The rebrand was rolled out across various platforms:

Physical Store: Updated signage, shelf tags, and plant care information cards were designed to enhance in-store navigation and customer experience.
Digital Presence: A revamped website and social media profiles were created, showcasing the new aesthetics and providing an engaging user experience.
Marketing Campaigns: Initial launch campaigns included a mix of online promotions and community events to emphasize the new brand identity and encourage foot traffic.

Results

The rebranding of Plantaholic was met with positive feedback from both new and existing customers. Key performance indicators indicated an increase in social media engagement by 40% and a 25% growth in foot traffic within three months of launch. Overall, the rebrand has successfully positioned Plantaholic as a contemporary leader in the plant retail market.

Conclusion

The Plantaholic rebranding case study illustrates how thoughtful design and strategic implementation can revitalize a brand's identity, enhancing customer connections and driving business growth. Samantha Ontiveros leveraged design skills to create an engaging visual narrative that aligns with contemporary consumer values.

Plantaholic Rebranding Case Study

Overview

The Plantaholic rebranding project was initiated to modernize the visual identity of a well-loved plant shop known for its variety of indoor and outdoor plants. The goal was to appeal to a broader audience while retaining the essence of the original brand.

Objectives

Develop a fresh visual identity that resonates with both existing customers and potential new clientele.
Create a cohesive brand presence across all platforms, including physical locations and digital spaces.
Enhance customer engagement through the improved aesthetic of marketing materials and signage.

Research

By conducting a comprehensive analysis of the current market trends in the plant retail industry. This included competitor reviews, consumer preferences, and insights from customer feedback. Key findings indicated a growing interest in sustainability and personalization in botanical products.

Design Strategy

Logo Redesign: The new logo incorporates modern typography with organic elements to evoke the essence of growth and nature. A color palette of greens and earthy tones was selected to reflect tranquility and freshness.
Branding Elements: Custom illustrations of popular plant varieties were developed to be used across packaging, social media, and promotional materials. This approach adds a unique touch and fosters a connection with customers.
Typography: A combination of modern sans-serif fonts was chosen for readability and approachability, while keeping the original brand's personality intact.

Jaya
In studio

CONCEPT DEVELOPMENT

Case Study - Marvel's Evil Character Film Poster

Overview

This case study explores the creation of a movie poster for a film centered around a Marvel villain. The film aims to delve into the backstory, motivations, and complexities of the evil character, offering audiences a fresh perspective on their actions and choices.

Target Audience

The primary target audience includes:

Marvel Comics Fans: Individuals who follow the franchise and have an emotional connection to the characters.
Superhero Movie Enthusiasts: Audiences who enjoy action-packed narratives and character-driven plots.
Young Adults: Typically ages 18-34, who are drawn to both the anti-hero and villain narratives in contemporary cinema.

Character Focus

The poster will feature a prominent Marvel villain, showcasing their characteristics in a way that both entices and intrigues viewers. Key elements to highlight include:

Face and Identity: An intense close-up of the character's face to convey emotion and depth.
Symbolic Elements: Iconic symbols associated with the character, illustrating their powers or associations.
Color Palette: Darker colors, such as deep reds, blacks, and purples, to evoke a sense of danger and intrigue.

Tagline

A compelling tagline that encapsulates the film's theme and the character's essence will be essential. For example: "Every Hero Has a Dark Side."

Design Elements

Imagery: The background will feature a cityscape in ruins, symbolizing the chaos brought about by the villain's actions.
Typography: Bold, jagged fonts can be used for the title, reflecting the character's menacing nature, while softer typography could be used for the tagline to create contrast.
Lighting: Dramatic lighting effects will highlight the character's features

Rebranding Proposal for INKNSTITCH Screen Printing Company

Executive Summary

INKNSTITCH is a screen printing company with a rich potential for growth through a refreshed branding strategy. With the objective of establishing a robust media presence, this proposal outlines a strategic rebranding initiative aimed at increasing visibility, attracting new clients, and strengthening customer loyalty.

Brand Analysis

Current Positioning

Limited brand recognition with no established media presence.
Quality service and products, but lack of effective communication about offerings.

Target Audience

Small to medium-sized businesses seeking custom apparel.
Artists and designers looking for reliable printing services.
Individuals needing unique screen-printed items for events.

Visual Identity

Logo: A modern and minimalist logo that highlights the screen printing process.
Color Palette: A contemporary combination of vibrant hues that represents creativity while maintaining professionalism.
Typography: Clean and modern fonts that enhance readability and appeal across various mediums.

Digital Presence

Website

Create a user-friendly, responsive website showcasing products, services, and portfolio.
Include a blog section for industry insights, tips, and project highlights to foster engagement.

Social Media Strategy

Launch profiles on platforms such as Instagram, Linkedin and google maps.
Utilize Instagram for showcasing completed projects, behind-the-scenes content, and engaging with artists and designers.
Use Facebook for community building and announcements, while LinkedIn can be leveraged for B2B networking.

Key Objectives

Establish a clear and compelling brand identity.
Develop a cohesive online and offline presence.
Implement a marketing strategy to boost visibility and engagement.

Proposed Brand Identity

Brand Name & Tagline

New Name: INKNSTITCH Collective
Tagline: "Crafting Your Vision in Every Stitch"

Online Advertising

Implement targeted advertising campaigns on social media to reach potential clients.
Consider Google Ads for local visibility.

Offline Strategies

Networking

Attend local craft fairs, trade shows, and community events to showcase services.
Partner with local businesses and artists for collaborations, offering discounts or promotional rates in exchange for exposure.